Privacy Policy

Last updated: April 5, 2026

Holda ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Holda mobile application.

Information We Collect

Account Information

  • Email address (for authentication)
  • Display name (optional)

Care Recipient Information

  • Name, relationship, diagnosis stage, and caregiving challenges
  • This information is treated as Protected Health Information (PHI) and encrypted at rest using enterprise-grade envelope encryption

Usage Data

  • AI chat conversations (encrypted at rest)
  • Content reading progress and bookmarks
  • App usage analytics (anonymized)

How We Protect Your Data

  • Encryption: All sensitive data is encrypted using AES-256-GCM envelope encryption with Cloud KMS key management
  • HIPAA-Ready Architecture: We treat all care-recipient and conversation data as PHI
  • Audit Logging: All access to sensitive data is logged and auditable
  • No PHI in Logs: Patient information is never included in application logs or error reports

How We Use Your Information

  • To provide and improve our AI caregiving companion
  • To personalize educational content recommendations
  • To detect and surface crisis resources when needed
  • To maintain the security and integrity of our services

What We Never Do

  • We never sell your data to third parties
  • We never share PHI outside of providing our services
  • We never use your data for advertising
  • We never train AI models on your personal conversations

Data Retention

  • Account data is retained while your account is active
  • AI conversations can be deleted at any time from within the app
  • Upon account deletion, all associated data is permanently removed within 30 days

Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your account and all associated data
  • Export your data in a portable format

Contact Us

For privacy-related questions or requests, contact us at:

Email: privacy@holda.life

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes through the app or via email.