Supporting Caregivers Through Technology & Compassion
Holda was built by people who understand the challenges of caregiving firsthand
Making Caregiving Less Isolating
We believe that no caregiver should feel alone in their journey. When a loved one is diagnosed with Alzheimer's or dementia, caregivers often find themselves isolated, overwhelmed, and without adequate support.
Holda was created to change that. By combining cutting-edge AI technology with evidence-based caregiving resources and peer support, we're building a comprehensive companion that's available 24/7 — because caregiving doesn't follow a 9-to-5 schedule.
Our mission is simple: to support 11 million+ caregivers with the tools, knowledge, and community they need to provide better care while taking care of themselves.
The Challenge We're Solving
Caregiver Isolation
Caregivers can't easily leave the house. Their social circles shrink. They feel alone in their experience with no one to turn to.
Overwhelming Complexity
From medical decisions to legal planning, caregivers face complex challenges without adequate guidance or support systems.
Fragmented Solutions
Existing tools are outdated and disconnected. No one combines community, AI support, and education in a mobile-first experience.
Burnout Crisis
30-40% of dementia caregivers experience clinical depression. Caregiver burnout is a public health crisis that's being ignored.
Our Approach
We're building the future of caregiving support with technology and empathy
AI-Native from Day One
Our AI isn't bolted on — it's built into the core. It understands caregiving context, diagnosis stages, and individual situations.
Safety First
3-layer safety pipeline with crisis detection. HIPAA-ready architecture that treats all data as protected health information.
Mobile-First Design
Caregivers are on-the-go, often in hospitals or care facilities. We built for the device that's always with them.
Our Core Values
Compassion First
Every feature is designed with empathy for caregivers' experiences
Privacy & Security
Your data is sacred and protected with enterprise-grade security
Community Driven
Built with and for caregivers, incorporating real feedback
Continuous Improvement
We're always learning and evolving to serve you better
Built by People Who've Lived It
Two of Holda's founders have grandmothers with Alzheimer's. This isn't an idea from a whiteboard — it's personal.
Zahra Latifi
CMO · Idea personInspired by the difficulties of caring for her grandmother with Alzheimer's, Zahra brings lived experience, deep empathy, and community-building expertise to Holda's go-to-market strategy.
Amir Jalali
CEO · 2× founderAmir has built and scaled products before — but this one is personal. His grandmother was diagnosed with Alzheimer's, and the lack of real support for his family became the catalyst for Holda. He brings product vision, fundraising experience, and relentless execution.
Iliea Mohebi
CTO · Infrastructure architectIliea architected Holda's production infrastructure from day one: AI safety pipelines, HIPAA-ready envelope encryption, and cloud-native scale. He treats every piece of caregiver data as if it were his own family's.
Holda is also looking for a medical advisor to join the board. If that sounds like you, the team would love to talk.
Reach out to ceo@holda.lifeOur Vision for the Future
Holda becomes the default companion for every family navigating dementia — from first diagnosis through end of life. We're building the platform where caregivers find everything they need: emotional support, practical knowledge, legal guidance, professional connections, and each other.
The 11M Americans caring for someone with dementia today will become 16M by 2050. This problem is getting bigger, not smaller. And right now, no one is building the AI-native solution these caregivers desperately need.
Join Us on This Journey
Whether you're a caregiver, healthcare provider, or organization, we'd love to work with you